How We Helped a FinTech Startup Generate $4.2M in Pipeline in 9 Months
A behind-the-scenes look at the demand generation programme we built for a Series B FinTech client — from strategy and content through to attribution and pipeline acceleration.
The client: a Series B B2B fintech with strong product-market fit, strong engineering, and a demand generation function that had produced $600k of pipeline across the previous three quarters. The brief: $3M of qualified pipeline in nine months without doubling the marketing headcount.
What we built: a three-layer demand programme. Layer one — a technical SEO rebuild that took organic traffic from 4,000 to 22,000 monthly visits over six months by targeting the sixty-seven informational queries their ICP actually ran during evaluation. Layer two — a content engineering discipline that produced twelve long-form, evidence-heavy pieces (two per month) mapped to buying-committee questions, each with a paired lead magnet. Layer three — an ABM overlay targeting 180 named accounts via LinkedIn + programmatic, triggered by intent signals from Bombora and G2.
The outcome: $4.2M of sales-qualified pipeline over nine months, at a blended cost per SQL forty-seven per cent below the sector benchmark, and a reported sixty-eight per cent sales acceptance rate. The full playbook is available on request under NDA.