--- title: Account Based Marketing | Digital Marketing | Claritas One description: ABM strategy and execution — one-to-one, one-to-few and one-to-many plays, account selection, orchestration and pipeline attribution. url: https://claritasone.com/services/digital-marketing/account-based-marketing canonical: https://claritasone.com/services/digital-marketing/account-based-marketing kind: service source: https://claritasone.com/services/digital-marketing/account-based-marketing author: Claritas One datePublished: 2016-01-01 dateModified: 2026-04-18 updated: 2026-04-18 publisher: Claritas One --- # Account-Based Marketing *Services / Digital Marketing* > Precision ABM programmes that align marketing and sales around a defined set of high-value target accounts — deploying personalised, multi-channel orchestration to accelerate enterprise deal cycles and expand existing relationships. [Home](https://claritasone.com/) › [Services](https://claritasone.com/services) › [Digital Marketing](https://claritasone.com/services/digital-marketing) › **Account Based Marketing** ## Overview Account-based marketing is the strategic response to a fundamental truth of enterprise B2B: a small number of accounts represent a disproportionate share of revenue potential, and the investments required to win and expand them are fundamentally different from the broad-based demand generation tactics that characterise volume lead generation. The organisations that execute ABM with genuine discipline — deep account intelligence, personalised content mapped to specific stakeholder concerns, and tightly orchestrated sales and marketing motion — consistently report 20–30% faster deal cycles, higher average contract values, and significantly stronger win rates in competitive situations. Claritas designs and operates ABM programmes at one-to-one, one-to-few, and one-to-many tiers — with the account intelligence, content infrastructure, and measurement framework required to sustain a sophisticated, multi-stakeholder engagement motion across twelve-to-twenty-four-month enterprise sales cycles. ## Our Approach ### 1. Target Account Selection & Tiering Data-driven account selection using your CRM win data, ICP fit scoring, intent signal monitoring, and sales input — with tier assignment that determines the depth and personalisation level of engagement for each account. ### 2. Account Intelligence & Stakeholder Mapping Deep account research covering organisational structure, strategic priorities, technology stack, recent news triggers, and individual stakeholder profiles — providing the intelligence foundation for personalised engagement. ### 3. Content & Creative Personalisation Development of account-specific and vertical-specific content assets — executive briefings, custom reports, personalised landing pages, and direct mail — calibrated to the specific business context and concerns of each target. ### 4. Multi-Channel Orchestration Coordinated activation across LinkedIn ABM, programmatic display, personalised email sequences, direct mail, and digital events — with sales outreach cadences designed to amplify marketing touchpoints at precisely the right moments. ### 5. Pipeline Attribution & Account Reporting Account engagement scoring, pipeline stage attribution, and account-level ROI measurement — with a reporting framework that gives your CRO and CMO shared visibility into programme performance and investment return. ## Capabilities - ICP-based target account selection and tiering methodology - Account intelligence research and buying committee mapping - Personalised content and creative asset development by account - LinkedIn ABM and programmatic display targeting for named accounts - Sales and marketing alignment workshops and SLA design - Intent monitoring and real-time account engagement scoring - Direct mail and executive gifting programme management - Account-level pipeline attribution and CRO/CMO reporting ## Outcomes | Metric | Value | | --- | --- | | Faster average enterprise deal cycle | **28%** | | Win rate improvement in targeted accounts | **2x** | | Increase in average contract value vs non-ABM accounts | **45%** | ## Next Step **Win the accounts that matter most.** Request a capability briefing to design an ABM programme that aligns your marketing and sales teams around your highest-value opportunities and accelerates them to close. → [Get a proposal](https://claritasone.com/get-a-proposal) · [Contact us](https://claritasone.com/contact) --- View the live page: About Claritas One: · Contact: · All pages: