--- title: Conversion Rate Optimisation | Digital Marketing | Claritas One description: Conversion rate optimisation — experimentation programmes, hypothesis backlog, statistical rigour and revenue-attributed lift measurement. url: https://claritasone.com/services/digital-marketing/conversion-rate-optimisation canonical: https://claritasone.com/services/digital-marketing/conversion-rate-optimisation kind: service source: https://claritasone.com/services/digital-marketing/conversion-rate-optimisation author: Claritas One datePublished: 2016-01-01 dateModified: 2026-04-18 updated: 2026-04-18 publisher: Claritas One --- # Conversion Rate Optimisation *Services / Digital Marketing* > Systematic conversion optimisation programmes that compound revenue from existing traffic — applying rigorous experimentation methodology, behavioural analytics, and UX research to eliminate funnel friction at enterprise scale. [Home](https://claritasone.com/) › [Services](https://claritasone.com/services) › [Digital Marketing](https://claritasone.com/services/digital-marketing) › **Conversion Rate Optimisation** ## Overview Conversion rate optimisation is one of the highest-return investments available to an enterprise marketing organisation because it improves the yield of every other marketing channel simultaneously. A 20% improvement in conversion rate delivers the equivalent commercial impact of a 20% increase in media budget — without the incremental spend. Yet most large-organisation CRO programmes are ad-hoc: individual A/B tests without strategic coherence, optimisation decisions made on insufficient sample sizes, and no systematic methodology for identifying the highest-value opportunities in a complex, multi-page buying journey. Claritas operates CRO as a structured business performance discipline — with a prioritised experimentation roadmap, statistical rigour that prevents false positives from driving misallocation, and a continuous improvement loop calibrated to the commercial objectives your board cares about. ## Our Approach ### 1. Conversion Audit & Funnel Mapping Quantitative analysis of your conversion funnel — drop-off rates, session recordings, heatmaps, and form analytics — to identify the highest-value friction points and prioritise the experimentation roadmap. ### 2. Qualitative Research & User Insight User interviews, on-site surveys, and usability testing with your target audience personas — providing the motivational and attitudinal context that quantitative data cannot supply. ### 3. Hypothesis Development & Test Design Structured hypothesis creation using PIE or ICE prioritisation frameworks, test design specifications, and statistical power calculations that ensure tests are sized for conclusive results. ### 4. Experimentation Execution A/B and multivariate test deployment via enterprise experimentation platforms — with QA processes, traffic allocation governance, and real-time monitoring for novelty effects and sample ratio mismatch. ### 5. Insights Synthesis & Roadmap Iteration Post-test analysis, learnings documentation, and roadmap reprioritisation — building an institutional knowledge base that makes each successive test more informed than the last. ## Capabilities - Conversion funnel audit and quantitative opportunity sizing - Heatmap, scroll-depth, and session recording analysis - User research, on-site surveys, and usability testing - A/B and multivariate test design with statistical power planning - Experimentation platform management (Optimizely, VWO, AB Tasty) - Landing page and checkout flow optimisation - Form UX and field-level conversion analysis - Iterative experimentation roadmap and institutional knowledge management ## Outcomes | Metric | Value | | --- | --- | | Average conversion rate uplift within 6 months | **20%** | | Revenue impact relative to programme cost | **4.2x** | | Statistical significance threshold on all winning tests | **95%+** | ## Next Step **Compound revenue from the traffic you already have.** Request a capability briefing to quantify the revenue opportunity in your existing funnel and design an experimentation programme that systematically captures it. → [Get a proposal](https://claritasone.com/get-a-proposal) · [Contact us](https://claritasone.com/contact) --- View the live page: About Claritas One: · Contact: · All pages: