--- title: Programmatic Advertising | Digital Marketing | Claritas One description: Programmatic advertising — DSP strategy, audience design, brand-safety controls, contextual targeting, post-cookie measurement and media-mix optimisation. url: https://claritasone.com/services/digital-marketing/programmatic-advertising canonical: https://claritasone.com/services/digital-marketing/programmatic-advertising kind: service source: https://claritasone.com/services/digital-marketing/programmatic-advertising author: Claritas One datePublished: 2016-01-01 dateModified: 2026-04-18 updated: 2026-04-18 publisher: Claritas One --- # Programmatic Advertising *Services / Digital Marketing* > AI-driven programmatic infrastructure spanning premium open web, private marketplace deals, and connected TV — with enterprise-grade brand safety, frequency governance, and transparent supply chain auditing. [Home](https://claritasone.com/) › [Services](https://claritasone.com/services) › [Digital Marketing](https://claritasone.com/services/digital-marketing) › **Programmatic Advertising** ## Overview Programmatic advertising represents both the greatest efficiency opportunity and the greatest transparency risk in enterprise media investment. Organisations that rely on managed DSP services without independent supply chain auditing routinely lose 30–40% of their gross media budget to intermediary fees, made-for-advertising inventory, and domain spoofing — a material governance issue at Fortune 500 spend levels. Claritas builds programmatic programmes on the principle of transparent, accountable media: direct publisher relationships, audited supply paths, first-party data activation via clean room, and CPM economics that your procurement team can verify. The result is programmatic investment that achieves genuine audience reach against your ICP, with the brand safety controls and measurement rigour that institutional advertisers require. ## Our Approach ### 1. Supply Chain & Transparency Audit Independent audit of your current programmatic supply chain — fee structures, inventory quality, brand safety controls, and viewability standards — with a cost recapture roadmap. ### 2. DSP Selection & Architecture Platform assessment and configuration across The Trade Desk, DV360, and curated DSPs — establishing campaign taxonomy, pacing logic, and frequency governance frameworks. ### 3. Audience Data Strategy First-party data onboarding, clean-room audience activation, and contextual targeting strategies that maintain reach precision in a cookieless environment. ### 4. PMP & Direct Deal Negotiation Private marketplace deal curation with premium publishers in your category — securing preferred inventory positions, guaranteed viewability, and brand-safe adjacency controls. ### 5. Measurement & Attribution Independent ad verification, viewability measurement, and brand lift attribution — providing the transparent reporting needed for board-level media investment defence. ## Capabilities - Demand-side platform management across The Trade Desk and DV360 - Private marketplace (PMP) deal sourcing and negotiation - Supply path optimisation and fee transparency auditing - First-party data onboarding and clean-room audience activation - Connected TV and cross-device programmatic campaigns - Brand safety controls and invalid traffic (IVT) prevention - Independent viewability and ad verification management - CPM efficiency reporting with supply chain cost breakdown ## Outcomes | Metric | Value | | --- | --- | | Reduction in effective CPM via SPO | **35%** | | Viewability rate on curated PMP inventory | **80%+** | | Budget recaptured from fraudulent inventory | **25%** | ## Next Step **Demand transparency and performance from programmatic.** Schedule a strategy session to audit your programmatic supply chain and design an architecture that maximises working media and brand safety. → [Get a proposal](https://claritasone.com/get-a-proposal) · [Contact us](https://claritasone.com/contact) --- View the live page: About Claritas One: · Contact: · All pages: