--- title: Customer Data Platform | Data & AI Solutions | Claritas One description: Customer Data Platform — production ML, analytics and AI capabilities delivered by the Claritas One data practice. url: https://claritasone.com/solutions/data-ai/customer-data-platform canonical: https://claritasone.com/solutions/data-ai/customer-data-platform kind: solution source: https://claritasone.com/solutions/data-ai/customer-data-platform author: Claritas One datePublished: 2016-01-01 dateModified: 2026-04-18 updated: 2026-04-18 publisher: Claritas One --- # Customer Data Platform *Solutions / Data & AI* > We architect and implement Customer Data Platforms that unify fragmented customer identities across every touchpoint into a single, persistent profile — enabling your marketing, sales, and product teams to activate real-time behavioural intelligence at enterprise scale with full GDPR and CCPA compliance. [Home](https://claritasone.com/) › [Solutions](https://claritasone.com/solutions) › [Data & AI Solutions](https://claritasone.com/solutions/data-ai) › **Customer Data Platform** ## Overview The average enterprise holds customer data across eleven or more disconnected systems — CRM, e-commerce platform, support tickets, email service provider, mobile app, data warehouse, and a cluster of point solutions accumulated through M&A. The result is that no single team has an accurate, current view of the customer, and every personalisation effort operates on stale, partial data. Organisations that build a governed Customer Data Platform eliminate the attribution gaps that inflate marketing costs, the identity fragmentation that degrades customer experience, and the consent management failures that create regulatory exposure. The commercial payoff is direct: higher marketing efficiency, improved retention economics, and the identity infrastructure required to activate AI-driven personalisation at scale. ## Our Approach ### 1. Data Source Audit & Identity Resolution Strategy We catalogue every customer-touching system in your technology estate, assess identifier overlap and data quality, and design an identity resolution strategy that creates persistent customer IDs through deterministic and probabilistic matching — surviving email changes, device switches, and anonymous-to-known transitions. ### 2. CDP Architecture & Vendor Evaluation We evaluate your requirements against composable CDP architectures (Segment, RudderStack, Snowplow) and enterprise CDP vendors (Salesforce Data Cloud, Adobe Real-Time CDP, mParticle) — providing a structured recommendation that accounts for your existing technology stack, team capabilities, and total cost of ownership. ### 3. Data Ingestion & Real-Time Event Processing We implement event tracking across web, mobile, and server-side touchpoints — with a standardised event taxonomy, real-time streaming ingestion, and profile enrichment pipelines that update the Customer 360 within seconds of a behavioural event occurring. ### 4. Audience Segmentation & Activation We build audience segmentation models — propensity scores, RFM tiers, lookalike audiences, and behavioural cohorts — and connect them to downstream activation channels: paid media platforms, email service providers, CRM systems, and personalisation engines — with frequency capping and suppression logic that protects customer experience. ### 5. Consent Management & Privacy Architecture Consent signals are propagated in real time from your CMP to every downstream activation system — ensuring that opt-outs suppress data processing within the regulatory response window. We implement data subject request automation (access, erasure, portability) with full audit logging for DPA submissions. ## Capabilities - Deterministic and probabilistic identity resolution across eleven or more data sources - Real-time event streaming with sub-second Customer 360 profile updates - Composable CDP implementation: Segment, RudderStack, and Snowplow - Enterprise CDP deployment: Salesforce Data Cloud and Adobe Real-Time CDP - Propensity scoring, RFM segmentation, and lookalike audience construction - Omnichannel activation to paid media, CRM, email, and personalisation platforms - GDPR and CCPA consent propagation with automated data subject request handling - Marketing attribution modelling with multi-touch and algorithmic approaches ## Outcomes | Metric | Value | | --- | --- | | Unified customer profile across all touchpoints | **360°** | | Average reduction in customer acquisition cost post-CDP | **28%** | | Profile update latency from behavioural event to activation | **< 5s** | | GDPR consent propagation coverage across activation channels | **100%** | ## Next Step **Unify Your Customer Intelligence and Activate It at Enterprise Scale** Our CDP architects will assess your current identity landscape and design a unified customer data strategy with a clear path to activation. → [Get a proposal](https://claritasone.com/get-a-proposal) · [Contact us](https://claritasone.com/contact) --- View the live page: About Claritas One: · Contact: · All pages: