A multi-channel pipeline engine with attribution the CFO trusts. Inbound, paid, outbound, and events sequenced into one compounding system — not a stack of disconnected campaigns.
The pipeline trap
A bigger paid budget. A new content hire. A second MQL definition. Each move produces a two-week spike and no change in the quarterly number the board actually tracks.
We design demand as a system: channel mix, buyer journey, nurture, attribution — sequenced and measured together. Only then do tactics start to compound.
Funnel architecture
A representative enterprise B2B funnel. The number on each bar is the buyer count moving through — not the impressions, not the leads.
Channel mix model
Compounds; slow start
Intent capture, ceiling fast
Awareness + retargeting
Exec pipeline creation
Nurture journey · illustrated
Every step pays its way. We track conversion per channel per step — and retire anything that doesn't earn its place.
Marketing qualified via behaviour + fit score. Added to mid-funnel nurture stream.
Attribution the CFO trusts
Brand investment tracking
Pro: Credits the source of introduction.
Con: Ignores everything after. Rewards broad awareness only.
Defensibility score
Quick diagnostics
Pro: Simple to compute. Finance-friendly.
Con: Credits closing touch only. Starves upper funnel.
Defensibility score
Internal programme planning
Pro: Credits every touch equally.
Con: Equates coffee break with signed contract.
Defensibility score
Short-cycle transactional B2B
Pro: Weights recent touches more heavily.
Con: Still arbitrary. Not data-driven.
Defensibility score
Enterprise B2B · recommended
Pro: Allocates credit by actual conversion contribution. Auditable.
Con: Requires data hygiene + volume.
Defensibility score
Stack we work across
Capabilities
Diagnose your engine
Funnel forensics, channel economics, content gap analysis, attribution review, and a prioritised ninety-day plan. Complimentary.