Affiliate Marketing
Enterprise affiliate programmes engineered for revenue scale — with disciplined partner recruitment, commercial commission architecture, fraud governance, and attribution integrity across global markets.
Senior-only delivery · £960M revenue influenced
Our approach.
Programme Architecture & Commercial Modelling
Design of tier structures, commission models, and payment terms calibrated to your unit economics, customer lifetime value, and the affiliate contribution you genuinely want to incentivise.
Partner Recruitment & Onboarding
Structured recruitment of high-quality affiliates — editorial publishers, industry networks, comparison platforms, and complementary solution providers — with vetting against quality and compliance standards.
Tracking Infrastructure & Attribution
Implementation of enterprise-grade affiliate tracking with server-side integration, multi-touch attribution logic, and cross-device tracking to ensure commission accuracy and dispute resolution capability.
Fraud Detection & Compliance
Continuous monitoring for cookie stuffing, click fraud, brand bidding violations, and compliance breaches — with automated detection, partner notification workflows, and legal escalation procedures.
Programme Performance & Partner Development
Regular partner performance reviews, co-marketing investment in top-tier affiliates, and a programme optimisation roadmap aligned to revenue growth targets.
Affiliate marketing at enterprise scale is a distribution and commercial governance challenge as much as a marketing one.
Programmes that lack rigorous partner quality controls, transparent attribution frameworks, and commission structures aligned to true customer lifetime value routinely subsidise low-quality traffic, attribute revenue to affiliates who did not influence the decision, and create legal exposure in regulated markets. The organisations that generate the most durable value from affiliate invest in programme architecture first: designing tier structures that incentivise partner behaviour aligned to business objectives, implementing attribution models that reward genuine influence, and building the fraud detection and compliance infrastructure that programme integrity requires at scale. Claritas operates affiliate programmes as strategic revenue partnerships — not performance marketing arbitrage.
Programme Architecture & Commercial Modelling
Design of tier structures, commission models, and payment terms calibrated to your unit economics, customer lifetime value, and the affiliate contribution you genuinely want to incentivise.
Partner Recruitment & Onboarding
Structured recruitment of high-quality affiliates — editorial publishers, industry networks, comparison platforms, and complementary solution providers — with vetting against quality and compliance standards.
Tracking Infrastructure & Attribution
Implementation of enterprise-grade affiliate tracking with server-side integration, multi-touch attribution logic, and cross-device tracking to ensure commission accuracy and dispute resolution capability.
Fraud Detection & Compliance
Continuous monitoring for cookie stuffing, click fraud, brand bidding violations, and compliance breaches — with automated detection, partner notification workflows, and legal escalation procedures.
Programme Performance & Partner Development
Regular partner performance reviews, co-marketing investment in top-tier affiliates, and a programme optimisation roadmap aligned to revenue growth targets.
Programme Architecture & Commercial Modelling
Design of tier structures, commission models, and payment terms calibrated to your unit economics, customer lifetime value, and the affiliate contribution you genuinely want to incentivise.
Why Marketing with Claritas.
Compounding returns
Unlike paid channels that stop the moment spend stops, this discipline builds durable equity that compounds over time — reducing blended acquisition costs quarter after quarter.
Full-funnel attribution
Every initiative is instrumented for commercial outcomes. We connect activity to pipeline, revenue, and CAC reduction — giving your CFO the transparency needed for sustained investment.
Enterprise-grade execution
Our teams operate with the governance, security posture, and reporting cadence that enterprise organisations require — not the ad-hoc delivery model of boutique agencies.
Build affiliate as a scalable, compliant revenue channel.
Schedule a strategy session to assess your current programme architecture and design a partner ecosystem that scales revenue without compromising attribution integrity.