Conversion Rate Optimisation
Systematic conversion optimisation programmes that compound revenue from existing traffic — applying rigorous experimentation methodology, behavioural analytics, and UX research to eliminate funnel friction at enterprise scale.
Senior-only delivery · £960M revenue influenced
Our approach.
Conversion Audit & Funnel Mapping
Quantitative analysis of your conversion funnel — drop-off rates, session recordings, heatmaps, and form analytics — to identify the highest-value friction points and prioritise the experimentation roadmap.
Qualitative Research & User Insight
User interviews, on-site surveys, and usability testing with your target audience personas — providing the motivational and attitudinal context that quantitative data cannot supply.
Hypothesis Development & Test Design
Structured hypothesis creation using PIE or ICE prioritisation frameworks, test design specifications, and statistical power calculations that ensure tests are sized for conclusive results.
Experimentation Execution
A/B and multivariate test deployment via enterprise experimentation platforms — with QA processes, traffic allocation governance, and real-time monitoring for novelty effects and sample ratio mismatch.
Insights Synthesis & Roadmap Iteration
Post-test analysis, learnings documentation, and roadmap reprioritisation — building an institutional knowledge base that makes each successive test more informed than the last.
Conversion rate optimisation is one of the highest-return investments available to an enterprise marketing organisation because it improves the yield of every other marketing channel simultaneously.
A 20% improvement in conversion rate delivers the equivalent commercial impact of a 20% increase in media budget — without the incremental spend. Yet most large-organisation CRO programmes are ad-hoc: individual A/B tests without strategic coherence, optimisation decisions made on insufficient sample sizes, and no systematic methodology for identifying the highest-value opportunities in a complex, multi-page buying journey. Claritas operates CRO as a structured business performance discipline — with a prioritised experimentation roadmap, statistical rigour that prevents false positives from driving misallocation, and a continuous improvement loop calibrated to the commercial objectives your board cares about.
Conversion Audit & Funnel Mapping
Quantitative analysis of your conversion funnel — drop-off rates, session recordings, heatmaps, and form analytics — to identify the highest-value friction points and prioritise the experimentation roadmap.
Qualitative Research & User Insight
User interviews, on-site surveys, and usability testing with your target audience personas — providing the motivational and attitudinal context that quantitative data cannot supply.
Hypothesis Development & Test Design
Structured hypothesis creation using PIE or ICE prioritisation frameworks, test design specifications, and statistical power calculations that ensure tests are sized for conclusive results.
Experimentation Execution
A/B and multivariate test deployment via enterprise experimentation platforms — with QA processes, traffic allocation governance, and real-time monitoring for novelty effects and sample ratio mismatch.
Insights Synthesis & Roadmap Iteration
Post-test analysis, learnings documentation, and roadmap reprioritisation — building an institutional knowledge base that makes each successive test more informed than the last.
Conversion Audit & Funnel Mapping
Quantitative analysis of your conversion funnel — drop-off rates, session recordings, heatmaps, and form analytics — to identify the highest-value friction points and prioritise the experimentation roadmap.
Why Optimisation with Claritas.
Compounding returns
Unlike paid channels that stop the moment spend stops, this discipline builds durable equity that compounds over time — reducing blended acquisition costs quarter after quarter.
Full-funnel attribution
Every initiative is instrumented for commercial outcomes. We connect activity to pipeline, revenue, and CAC reduction — giving your CFO the transparency needed for sustained investment.
Enterprise-grade execution
Our teams operate with the governance, security posture, and reporting cadence that enterprise organisations require — not the ad-hoc delivery model of boutique agencies.
Compound revenue from the traffic you already have.
Request a capability briefing to quantify the revenue opportunity in your existing funnel and design an experimentation programme that systematically captures it.