Influencer Marketing
Vetted influencer and expert partnership programmes designed to build institutional credibility, reach senior professional audiences, and generate authentic advocacy from voices that enterprise buyers trust.
Senior-only delivery · £960M revenue influenced
Our approach.
A structured methodology refined across hundreds of enterprise engagements.
Influence Landscape Mapping
Systematic identification of the analysts, industry experts, practitioner voices, and respected executive voices that your target buyers follow — segmented by influence type, audience quality, and category relevance.
Partner Vetting & Due Diligence
Structured vetting process covering audience demographics, content quality, brand safety history, past brand affiliations, and compliance considerations — including legal review for regulated industries.
Programme Design & Briefing
Development of campaign briefs, creative guidelines, messaging frameworks, and disclosure compliance documentation — with a programme structure that balances authentic voice with brand integrity.
Contract Negotiation & Governance
Commercial term negotiation, performance-based contract structures, deliverable governance, and IP ownership frameworks designed to protect your institutional interests.
Attribution & Programme Reporting
Target account engagement tracking, pipeline influence attribution, and share-of-voice measurement providing the commercial evidence to evaluate and scale partner investment.
What we deliver.
Core capabilities that drive measurable commercial outcomes across every engagement.
B2B and expert influencer identification and audience quality scoring
Compliance and due diligence vetting for regulated industries
Performance-based contract negotiation and governance
Multi-platform campaign coordination (LinkedIn, YouTube, podcasts)
Executive co-creation and thought leadership partnerships
User-generated content (UGC) programme design and management
Brand safety monitoring and content approval workflows
Pipeline influence attribution and programme ROI reporting
Quality Score
8.1
+56% from baseline
Pipeline ROAS
4.1x
Median across accounts
Why It Works
Precision at every layer of your paid search stack.
Real-Time Analytics
Live dashboards tracking spend, conversions, and pipeline attribution across every campaign and ad group.
Brand Safety & Governance
Negative keyword discipline, placement exclusions, and budget guardrails that protect brand integrity at scale.
Conversion Engineering
Landing page optimisation, CRM conversion import, and A/B testing at statistical significance thresholds.
Technology Stack
Platform expertise that compounds.
Deep, certified proficiency across the platforms that power enterprise paid search.
Google Ads
Search, Shopping, Display, Video and Performance Max campaigns managed at enterprise scale with advanced scripts and automation.
Microsoft Advertising
Bing, LinkedIn audience targeting, and Microsoft ecosystem campaigns for incremental reach at lower CPCs.
Google Analytics 4
Event-driven measurement, cross-domain tracking, enhanced conversions, and custom attribution models for true pipeline visibility.
Tag Manager & GTM SS
Server-side tagging, consent mode V2 compliance, and first-party data collection infrastructure for durable measurement.
CRM Integration
Offline conversion import from Salesforce, HubSpot, or Dynamics — feeding real revenue data back into smart bidding algorithms.
Looker Studio & BI
Automated ROAS dashboards connecting ad spend to pipeline stages, with executive-ready visualisations and alerting.
— How we measure success
Predictable cost per qualified opportunity — the number your board actually asks about.
We benchmark every engagement against a single commercial metric: the cost and volume of sales-qualified opportunities generated. Everything else — channel mix, creative tests, attribution — is a lever in service of that number.
Build credibility through the voices your buyers trust.
Request a capability briefing to design an influencer programme that reaches senior decision-makers through the expert voices that carry weight in your category.