Lead Generation
Full-funnel lead generation programmes that combine intent data, multi-channel outreach engineering, and rigorous qualification science to deliver sales-ready opportunities directly to your revenue team.
500K+ qualified leads delivered · 89% SQL-to-opportunity rate
Our Process
From first contact to closed deal.
Identify
Map your total addressable market using firmographic, technographic, and intent signals to build a verified database of decision-makers.
Engage
Multi-channel outreach across email, LinkedIn, phone, and paid media.
conversations started
Qualify
Score every lead against behavioural and fit criteria before sales handoff.
SQLs generated
Convert
Automated nurturing keeps prospects warm while SDR teams book confirmed discovery meetings with verified decision-makers.
pipeline growth
Close
CRM integration, attribution reporting, and continuous A/B testing compound pipeline quality and compress time-to-close quarter over quarter.
SQL-to-opportunity rate
Seven practices. One pipeline.
Each practice is operated by domain specialists, integrated with the platforms your revenue team already uses.
B2B Lead Generation
Targeted engagement of C-suite and senior decision-makers within enterprise and mid-market accounts using firmographic, technographic, and intent data — delivering high-value opportunities that align with your ideal customer profile and sales methodology.
B2C Lead Generation
High-volume consumer acquisition programmes that leverage paid media, incentive architecture, and conversion-optimised funnels to capture and convert demand at scale while maintaining cost-per-acquisition discipline.
LinkedIn Lead Generation
Sales Navigator outreach, profile authority building, and LinkedIn Ads campaigns engineered to connect with B2B buyers at the moment of intent — turning the world's largest professional network into a predictable pipeline source.
Cold Email Outreach
Deliverability-first email programmes with executive-level personalisation, domain infrastructure management, and automated follow-up sequences that book qualified meetings without compromising sender reputation.
Appointment Setting
Dedicated SDR teams that qualify, engage, and schedule confirmed discovery meetings directly into your senior sales representatives' calendars — ensuring every meeting on the calendar represents a genuine revenue opportunity.
Lead Nurturing
Automated drip campaigns and personalised content journeys that advance prospects through complex buying cycles until they reach sales-readiness — maintaining engagement across twelve-to-twenty-four-month enterprise decision timelines.
Lead Qualification & Scoring
Predictive scoring models built on behavioural signals and firmographic fit that ensure your sales team engages only the highest-probability opportunities — compressing time-to-close and improving win rates.
Pipeline quality is a revenue discipline.
The difference between a thriving enterprise sales motion and a stalled one is rarely the quality of the product — it is the quality of the pipeline feeding it. Organisations that treat lead generation as a tactical exercise — blasting emails, buying lists, and hoping volume compensates for quality — consistently underperform peers who approach it as a revenue engineering discipline. Claritas builds
240K+
Leads delivered
3.2x
Pipeline growth
89%
SQL-to-Opp
lead generation systems that operate with the discipline of a revenue operation: every contact is verified against your ideal customer profile, every outreach sequence is tested and optimised, every lead is scored using behavioural and firmographic signals before it reaches a sales representative. The result is a pipeline that your board will notice — not because it is large, but because it converts.
Integrated with your revenue stack.
Native integrations with the platforms that power your pipeline.
Salesforce
HubSpot
Google Ads
Meta Ads
Mailchimp
Calendly
SendGrid
Zoho
Slack
Analytics
Intercom
What we deliver
Enterprise B2B pipeline generation using firmographic and intent data
High-volume B2C lead acquisition with cost-per-acquisition governance
LinkedIn Sales Navigator outreach and LinkedIn Ads lead gen campaigns
Deliverability-first cold email with domain infrastructure management
Dedicated SDR appointment setting with CRM calendar integration
Automated lead nurturing sequences across email, social, and retargeting
Predictive lead scoring using behavioural and firmographic signals
GDPR-compliant contact list building with manual verification
Claritas transformed our pipeline from unpredictable to a genuine revenue engine. Within six months, our SQL volume increased by 3.2x and cost-per-qualified-opportunity dropped by 40%. The board noticed.
James Mitchell
VP Revenue Operations, Enterprise SaaS
Build pipeline that converts.
Our revenue generation specialists design programmes that align with your sales methodology, integrate with your CRM, and deliver measurable pipeline impact from day one.