Performance Marketing
Cross-channel performance programmes with real-time revenue attribution, dynamic budget allocation, and CPA governance — built for organisations where marketing investment must be accountable to the P&L.
Cross-Channel
One budget. Every channel. Maximum return.
Dynamic budget allocation across paid search, social, programmatic, and retargeting — optimised for marginal ROAS, not channel silos.
Our cross-channel engine continuously analyses performance signals across every platform, shifting spend to the highest-performing audiences and creatives on a weekly cadence — not quarterly.
5+
Channels unified
22%
Budget efficiency gain
Weekly
Reallocation cadence
30%
Paid Search
Google & Microsoft Ads across search, shopping, and display networks.
22%
Paid Social
LinkedIn, Meta, and X campaigns targeting your ICP with precision.
16%
Programmatic
Automated display and video buying across premium inventory.
12%
Retargeting
Lifecycle remarketing across web, social, and email channels.
10%
Native & Video
Content-driven placements and pre-roll campaigns for awareness.
10%
Connected TV
Streaming ad placements targeting household-level audiences at scale.
The fundamental challenge of performance marketing at enterprise scale is not generating volume — it is ensuring that the volume generated is commercially valuable. As privacy-driven signal loss erodes third-party tracking, attribution accuracy has become a strategic differentiator: organisations with robust first-party data infrastructure and multi-touch attribution models can allocate budget with a precision that competitors using last-click reporting simply cannot match.
Claritas builds performance marketing systems that treat measurement architecture as a first-order priority — establishing the data foundations, attribution frameworks, and testing infrastructure that allow your CMO to defend every dollar of marketing spend with confidence at the CFO's table.
Our Approach
Precision at every stage.
Attribution Architecture Assessment
Audit of your current measurement stack — tracking implementation, attribution models, data quality gaps, and first-party data readiness — with a remediation roadmap.
Channel Portfolio Optimisation
Marginal return analysis across all active paid channels, identifying reallocation opportunities and the optimal budget mix to achieve your CPA and ROAS targets.
Audience Intelligence & Targeting
First-party data activation, lookalike modelling, and intent signal layering to concentrate spend on audiences with the highest predicted lifetime value.
Creative Testing Infrastructure
Systematic multivariate creative testing framework with statistical rigour — ensuring creative decisions are driven by revenue data, not subjective preference.
What we deliver.
Core capabilities that drive measurable commercial outcomes across every channel.
Cross-channel performance strategy and budget governance
First-party data activation and clean-room measurement
Multi-touch attribution modelling and revenue analytics
Lookalike audience development from CRM data
Multivariate creative testing at statistical significance
Dynamic budget reallocation based on marginal ROAS
Retargeting and lifecycle remarketing architecture
Executive performance dashboards with P&L alignment
Measurement Architecture
First-party data. Full-funnel attribution. Zero guesswork.
We build the measurement infrastructure that makes performance marketing defensible — server-side tracking, consent-mode compliance, offline conversion imports, and multi-touch attribution models that connect ad spend directly to closed revenue.
98%
Attribution accuracy with first-party data
2.4x
Better ROAS vs last-click models
Continuous Improvement
The optimisation loop.
A weekly cadence that turns performance data into revenue decisions.
Measure
Real-time data ingestion across all channels into a unified attribution layer.
Analyse
Automated anomaly detection and marginal return analysis by channel, audience, and creative.
Reallocate
Dynamic budget shifts based on ROAS signals — weekly, not quarterly.
Test
Multivariate creative and audience experiments at statistical significance.
Impact
Performance that compounds.
40%
Average CAC reduction within 6 months
3x
Pipeline velocity improvement
22%
Budget efficiency gain via reallocation
15+
Channels managed in unified dashboard
98%
Attribution accuracy with first-party data
Claritas didn't just optimise our campaigns — they rebuilt how we think about measurement. For the first time, our CFO and CMO are looking at the same numbers and agreeing on what's working.
Daniel Okafor
CFO — Stratos Group
Make every marketing dollar accountable.
Schedule a strategy session to assess your attribution maturity and model the revenue impact of a disciplined performance marketing programme.