Podcast Marketing
Strategic podcast investment programmes — spanning sponsorship, branded series production, and executive guest placement — that build category authority with the senior professional audiences that influence enterprise buying decisions.
Senior-only delivery · £960M revenue influenced
Our approach.
Audience & Show Intelligence
Proprietary show analysis across audience demographics, listener quality, category relevance, and historical advertiser performance — identifying the programmes your C-suite buyers actually listen to.
Sponsorship Strategy & Negotiation
Portfolio selection, rate card benchmarking, and direct negotiation with show producers and networks — securing host-read integrations, branded segments, or exclusive category sponsorships as appropriate.
Creative & Message Development
Host-read script development, talking point frameworks, and branded segment briefs designed to feel native to each show's voice while delivering precise commercial messaging to your target audience.
Branded Series Production
Concept development, production management, and distribution strategy for proprietary branded podcast series — building a long-format owned media asset that compounds brand authority over time.
Attribution & Programme Measurement
Promo code tracking, pixel-based attribution, brand lift studies, and download-to-pipeline correlation analysis providing the commercial evidence to scale podcast investment.
Podcast audiences are among the most commercially valuable in digital media: senior professionals who consume long-form content during commute, exercise, and travel, in a low-distraction context that generates significantly higher brand recall and message retention than display or social formats.
For Fortune 500 organisations seeking to build or defend category authority with a CFO, CIO, or functional leadership audience, podcast investment is increasingly a strategic necessity rather than an experimental channel. The challenge is programme architecture: identifying the right shows against the right audience demographics, negotiating terms that reflect true audience quality rather than download counts, and building the attribution framework that connects podcast investment to pipeline. Claritas operates podcast programmes with the same commercial rigour we apply to paid digital — treating every sponsorship as a revenue investment that must be measured and optimised.
Audience & Show Intelligence
Proprietary show analysis across audience demographics, listener quality, category relevance, and historical advertiser performance — identifying the programmes your C-suite buyers actually listen to.
Sponsorship Strategy & Negotiation
Portfolio selection, rate card benchmarking, and direct negotiation with show producers and networks — securing host-read integrations, branded segments, or exclusive category sponsorships as appropriate.
Creative & Message Development
Host-read script development, talking point frameworks, and branded segment briefs designed to feel native to each show's voice while delivering precise commercial messaging to your target audience.
Branded Series Production
Concept development, production management, and distribution strategy for proprietary branded podcast series — building a long-format owned media asset that compounds brand authority over time.
Attribution & Programme Measurement
Promo code tracking, pixel-based attribution, brand lift studies, and download-to-pipeline correlation analysis providing the commercial evidence to scale podcast investment.
Audience & Show Intelligence
Proprietary show analysis across audience demographics, listener quality, category relevance, and historical advertiser performance — identifying the programmes your C-suite buyers actually listen to.
Why Marketing with Claritas.
Compounding returns
Unlike paid channels that stop the moment spend stops, this discipline builds durable equity that compounds over time — reducing blended acquisition costs quarter after quarter.
Full-funnel attribution
Every initiative is instrumented for commercial outcomes. We connect activity to pipeline, revenue, and CAC reduction — giving your CFO the transparency needed for sustained investment.
Enterprise-grade execution
Our teams operate with the governance, security posture, and reporting cadence that enterprise organisations require — not the ad-hoc delivery model of boutique agencies.
Build authority with the audiences that influence your deals.
Request a capability briefing to identify the podcast properties your target buyers rely on and design a sponsorship programme with commercial attribution built in.