Programmatic Advertising
AI-driven programmatic infrastructure spanning premium open web, private marketplace deals, and connected TV — with enterprise-grade brand safety, frequency governance, and transparent supply chain auditing.
Senior-only delivery · £960M revenue influenced
Our approach.
A structured methodology refined across hundreds of enterprise engagements.
Supply Chain & Transparency Audit
Independent audit of your current programmatic supply chain — fee structures, inventory quality, brand safety controls, and viewability standards — with a cost recapture roadmap.
DSP Selection & Architecture
Platform assessment and configuration across The Trade Desk, DV360, and curated DSPs — establishing campaign taxonomy, pacing logic, and frequency governance frameworks.
Audience Data Strategy
First-party data onboarding, clean-room audience activation, and contextual targeting strategies that maintain reach precision in a cookieless environment.
PMP & Direct Deal Negotiation
Private marketplace deal curation with premium publishers in your category — securing preferred inventory positions, guaranteed viewability, and brand-safe adjacency controls.
Measurement & Attribution
Independent ad verification, viewability measurement, and brand lift attribution — providing the transparent reporting needed for board-level media investment defence.
What we deliver.
Core capabilities that drive measurable commercial outcomes across every engagement.
Demand-side platform management across The Trade Desk and DV360
Private marketplace (PMP) deal sourcing and negotiation
Supply path optimisation and fee transparency auditing
First-party data onboarding and clean-room audience activation
Connected TV and cross-device programmatic campaigns
Brand safety controls and invalid traffic (IVT) prevention
Independent viewability and ad verification management
CPM efficiency reporting with supply chain cost breakdown
Quality Score
8.1
+56% from baseline
Pipeline ROAS
4.1x
Median across accounts
Why It Works
Precision at every layer of your paid search stack.
Real-Time Analytics
Live dashboards tracking spend, conversions, and pipeline attribution across every campaign and ad group.
Brand Safety & Governance
Negative keyword discipline, placement exclusions, and budget guardrails that protect brand integrity at scale.
Conversion Engineering
Landing page optimisation, CRM conversion import, and A/B testing at statistical significance thresholds.
Technology Stack
Platform expertise that compounds.
Deep, certified proficiency across the platforms that power enterprise paid search.
Google Ads
Search, Shopping, Display, Video and Performance Max campaigns managed at enterprise scale with advanced scripts and automation.
Microsoft Advertising
Bing, LinkedIn audience targeting, and Microsoft ecosystem campaigns for incremental reach at lower CPCs.
Google Analytics 4
Event-driven measurement, cross-domain tracking, enhanced conversions, and custom attribution models for true pipeline visibility.
Tag Manager & GTM SS
Server-side tagging, consent mode V2 compliance, and first-party data collection infrastructure for durable measurement.
CRM Integration
Offline conversion import from Salesforce, HubSpot, or Dynamics — feeding real revenue data back into smart bidding algorithms.
Looker Studio & BI
Automated ROAS dashboards connecting ad spend to pipeline stages, with executive-ready visualisations and alerting.
— How we measure success
Predictable cost per qualified opportunity — the number your board actually asks about.
We benchmark every engagement against a single commercial metric: the cost and volume of sales-qualified opportunities generated. Everything else — channel mix, creative tests, attribution — is a lever in service of that number.
Demand transparency and performance from programmatic.
Schedule a strategy session to audit your programmatic supply chain and design an architecture that maximises working media and brand safety.